Open Universities Australia
Here to guide you there
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Open Universities Australia are a not-for-profit who provide expert guidance to people interested in higher education. We relaunched OUA to nervous post-COVID Australia with a simple message:
Open Universities Australia are
Here to guide you there
To bring the campaign to life, we reimagined the idea of Liminality - the feeling of being between two states - as a physical space, inspired by the impossible architecture of Escher artwork. A literal dreamworld, where we controlled time and space.
Digital OOH adverts saw the protagonist from our film jumping from media space to media space. Meanwhile, our radio spots (featured on Best Ads) used 3D sound effects to replicate the roominess of the liminal space on audio-only channels.
