Online adult toy retailer, Wild Secrets, are on a mission to normalise pleasure for everyone. Including a community whose sexuality has been stigmatised: the over 65s.

To start a conversation about how sex gets Better with Age, we hijacked the card in every senior’s pocket.

We introduced a 20% Seniors Card discount on all Wild Secrets’ products. We also used traditional media to spark un-traditional conversations. Product catalogues were sent to retirement homes and gorgeous long copy ads graced the pages of magazines popular with our demographic.