Mercedes-Benz V-Class - Australia
Selling Mercs with minors
Luxury for every age
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In 2021, closed borders and rolling lockdowns shut down the fleets of chauffeurs who traditionally invest in the 8 seater V-Class van.
In response, Mercedes-Benz looked to the booming SUV market, and their wealthy family customer-base. But to capture this style-conscious audience, we first needed to address vans’ image problem.
So we showed the V-class through the eyes of our most important customers: kids.
Our message was simple. The Mercedes-Benz V-Class is…
Luxury for every age
We targeted high-income parents through BVOD, Pinterest, and a Mammamia takeover. The results speak for themselves.
+52%
V-Class page visits throughout 2 month campaign period
+34%
V-Class awareness amongst target audience
+64%
Uplift in test drives
To ensure we ‘nailed’ kid-talk, we worked closely with our 8 year old star.
